All eyes on Spotify as it debuts on the stock market

Microsoft Senior VP of Entertainment Music & Gaming Jason Rutherford during a media presentation in Redmond WA. March 30th 2018

Apple Inc.'s music-streaming business and Amazon.com Inc.'s are also viewed as competitors to the Stockholm-based Spotify, which officially launched its business in 2008.

The company has structured the stock market listing to allow existing investors to sell directly to the public while offering no shares of its own, in a test case being closely watched by other well-funded multibillion-dollar tech firms with no immediate cash-raising needs.

Spotify is a company that has been burdened with issues particularly in the latter half of its existence.

In the US, subscribers can pay $9.99 per month for a standard music streaming plan, or $14.99 for a family plan with up to five accounts.

In an interview with CBS This Morning, Ek said that while he would look at the stock price when it opened, he felt the company is only in the "second inning", emphasizing his focus on the long term. Usually, the banker's role is to recruit investors and push the stock to a successful debut, including buying shares to stabilize the first few days of trading and without that security, the stocks could be more volatile.

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Such sales make up about half of the company's volume. "Amazon is doing great damage to tax-paying retailers". The stock closed Wednesday down 4.4 percent - the biggest drop in a month - at $1,431.42 a share.

Follow Spotify's movement on the NYSE. And it feels like the right time to pause and acknowledge the thousands of Spotify employees around the globe who helped build out the Spotify ecosystem while staying true to who we are and what we believe. Instead of paying more than $65 million in fees to Wall Street investment banks, Spotify will likely pay half as much, market analysts said.

Spotify's IPO has been unconventional by most industry standards. These investors typically see the value of their shares rise quickly and sell them, pocketing a quick profit, he said.

Listen, this whole direct listing thing is definitely making Wall Street's butthole clench, and the hot-takes will be flying in at least one direction when we figure out what this company is actually worth because this is a fun new exercise in bullshit. The stock market has also been volatile recently with the Dow Jones industrial average falling more than 450 points, or almost 2 percent, Monday. This is because in its 12 years of existence, the company costs are far greater than its revenues and as much as that gap is narrowing, there is no assurance that Spotify can become truly profitable.

The company is going public through a direct listing on the NYSE, skirting the initial public offering (IPO) model that most companies pursue. There is a possibility that Spotify stock will end up much higher today, however, as MarketWatch reports that signs point to a price closer to $155 or $160 per share. A huge number of shares hitting the market all at once could sink the stock price.

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