WhatsApp Co-Founder on Twitter: It's Time to #DeleteFacebook

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Some of that reflects fear that changes in Facebook's business will hurt profits or that advertisers and users will sour on the social network.

U.K.'s Channel 4 News secretly captured footage of Cambridge Analytica's top executives bragging about using targeted data to help Trump become president. Acton previously worked at Yahoo before co-founding WhatsApp, a cross-platform mobile messaging service in 2009. This Mark Zuckerberg-led company has received a lot of flak over the same and there's also a huge uproar on other forms of social media, especially Twitter, with users protesting against Facebook with hashtag #DeleteFacebook.

The same day, the data analytics firm was embroiled in further scandal after an exposé was aired by United Kingdom broadcaster Channel 4 showing Cambridge Analytica executives, including its CEO Alexander Nix, speaking to an undercover reporter about how it had helped to elect U.S. President Donald Trump in 2016.

"It is time. #deletefacebook" tweeted Brian Acton, the WhatsApp co-founder.

The hashtag formed amidst claims that Facebook allowed data analytics company Cambridge Analytica to collect data from Facebook users' profiles. This outlined how users would "receive notification of and agree to Facebook sharing their data with outside firms".

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Facebook are under increasing pressure to explain its privacy safeguards that protect its users data from regulators and politicians in both the United Kingdom and the US.

He has also invested $50 million into a new messaging app Signal, which is independently owned, in a bid to increase privacy and encrypted messaging.

It is pertinent to mention here that Mark Zuckerberg was expected to come at the Facebook employees' meeting but he escaped that meeting as there were chances of the discussion about the data breach and its implications.

This option will remove you from Facebook but it won't delete your account entirely meaning you can reinstate your profile at a later date. Hundreds of thousands of users were paid to take a personality test and agreed to academic use of the data.

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