Akshay Kumar aims to bust period taboo with #PadManChallenge campaign

Pad Man Challenge: Deepika Padukone, Rajkummar Rao and Anil Kapoor join the movement

Here are a few stars who took to their social media platforms, and shared a picture of themselves with a pad. With his photo, he tagged cast of the film, Akshay Kumar, Radhika Apte and Sonam Kapoor and producer Twinkle Khanna to do the same.

The challenge has already been picked up on social media and has become a rage on the Internet in no time.

The Pad Man challenge on Twitter is spreading fast among the Hindi film stars.

With just a week away from her first production PadMan's release, Twinkle Khanna came up with the "Padman Challenge" asking people to pose with Sanitary napkin in hand. Alia, who was working out, hung upside down and held the pad in her hand.

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Yes, that's a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! He claims that he entered the toilet to grab a Sanitary pad from the vending machine to take part in the Padman Challenge. "Here I am Challenging @SrBachchan, @iamsrk & @BeingSalmanKhan".

In a tweet, Akshay himself posted a picture and nominated Alia, Deepika Padukone and Virat Kohli to take up the challenge. The film also has Radhika Apte and Sonam Kapoor in pivotal roles. Challenge is being increased rapidly and more celebrities will take it till the film releases on 9 February as it is basically a genius and unique way of promoting the film based on it's content.

Aamir wrote, "Thank you @mrsfunnybones".

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