Apple Inc. (AAPL) Slashing iPhone X Production Amid Weak Demand

Rejig in sales strategy: Ecommerce discounts on iPhones may soon be over

Now this week, it is being reported that Apple is already reducing its production targets for the iPhone X, indicating that perhaps the phone isn't selling as much as originally hoped.

The drop follows lower-than-expected holiday sales for the premium iPhone. Ordering fewer units would leave Apple with as little stock as possible moving into the next quarter.

The departure of the original iPhone X is likely to be filled well with the new versions that KGI's Ming-Chi Kuo previous year specified as 6.5-inch OLED and 6.1-inch LCD models.

"The strategy is to increase sales from Apple brand stores in the country and stop indiscriminate online discounting which distorts brand image", added the person.

Best not get too attached to the iPhone X branding, though, as there's a chance the next-generation model will leave the factory under a different moniker.

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While sales of the iPhone X have been strong in the USA, the device has reportedly failed to catch on as much globally.

The production cuts for the X will have a domino effect on manufacturers that have supplied high-performance components for the handset, with the combined impact expected to run into billions of dollars. It will start slowing production soon. There are indications that the original iPhone X could reach its end of life around mid-2018 and this effective means that new iPhones could be in pipeline.

The company's latest phone was released to the market in November for $999. It will incorporate a rectangular-shaped, one-cell battery with 2,850-2,950 mAh, that is about 8.5 percent bigger than current iPhone X. The enlarged capacity will be the outcome of a smaller logic board given manufacturing advancements.

The stakes were (and continue to be) high for Apple's high-end iPhone X.

Apple will be holding their financial conference call this Thursday and until then are under a legally required "quite period" at this time.

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