Samsung says it's still leading India market

Canalys Xiaomi pips Samsung for first place in India

South Korean tech giant Samsung, which had been on top for years, has now been dragged to the second position by a company that entered the market just three years ago. Two research firms such as Counterpoint Research and Canalys have separately revealed that Xiaomi has finally dethroned Samsung to gain the number uno position in the country. Both Canalys and Counterpoint Research have released their findings for the fourth quarter of past year, and they both agree that Xiaomi is now the number one smartphone manufacturer in India.

Xiaomi, on the other hand, shipped close to 8.2 million units during the three-month period, helping it claim 27 percent share of the Indian smartphone market.

The company has flash sales on leading e-commerce sites like Flipkart and Amazon, an approach which has helped Xiaomi to gain the majority of the market without having to spend heavily on marketing or promotions.Xiaomi now stands with a 25% market share in India for the fourth quarter of 2017, based on shipments.

The smartphone market in India grew by 6 percent to 30 million units, according to Canalys. It cited data from research firm GfK that tracks sales to end consumers to say Samsung had a 45 per cent value market share and 40 per cent volume market share in November past year.

Another reason why Xiaomi was able to topple Samsung was because it allowed its Indian unit the freedom to run the business locally, Canalys posited. During the second half, players such as Xiaomi was particularly disruptive with an aggressively-priced, broad portfolio taken to market with an effective channel expansion strategy. Smartphone growth over the year might have been a bit slow at 6%, but the general economic factors of the country make it a very attractive proposition.

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Xiaomi became top smartphone vendor in India.

What's more, the Canalys findings are echoed by analytics company Counterpoint Research, which also crowned Xiaomi as the leader in India for Q4 2017, while I can't find anything from GfK on the matter.

As we all know, India is world's most popular smartphones market and the number of users of smartphones are more than the United States.

Feature phones, which offer basic functions like making calls, sending texts and browsing the internet, hold the largest share of the Indian mobile phone market because they are cheaper than smartphones.

According to Tarun Pathak, Associate Director at Counterpoint, Xiaomi ended 2017 on a strong momentum. And Xiaomi hiring people from Samsung and other companies to capture a bigger pie in the offline space.

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