WhatsApp introduces Business app

WhatsApp launches standalone Android app for businesses

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform's potential use in business.

Also, for now it's only available for Android users on Google Play Store and it's free.

The most widely used messaging service around the world, WhatsApp has recently introduced a new platform for businesses. The company has highlighted few benefits about the application on its official blog. Businesses will be able to create a company profile with information such as address, business hours, and description of product or service offered.

The app also comes with messaging tools, including "quick replies" that can send fast answers to frequently asked questions. After this verification, those businesses will be listed as "Confirmed accounts" and you'll see a green checkmark against their names on WhatsApp.

Whereas other commoners can continue using WhatsApp as usual - there's no need to download anything new.

Even, if you are using a business number and your personal one, you can use both the WhatsApp Business and WhatsApp Messenger apps on the same device and register with your different numbers.

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WhatsApp said its business accounts would be available beginning on Thursday through a WhatsApp Business application in the Google Play store in Britain, Indonesia, Italy, Mexico and the United States.

WhatsApp Business also bundles in support for landlines or fixed phones, something which the regular app can't do.

Businesses will also be identified as such on WhatsApp.

WhatsApp has launched a brand new app that's specifically made for small businesses. If you do not wish to receive messages from any number, you can still block it and this applies to businesses as well.

WhatsApp has always been used as an unofficial communication platform for business users, an attractive proposition due to its ease of set up and end-to-end encryption, despite some missing enterprise features. WhatsApp will distinguish companies' profiles as "Business Accounts" within its app. This version of the app is aimed to make it easy for small businesses to make their presence online. So, people will know they are talking to a business.

In India, 84 per cent of SMBs think that WhatsApp helps them communicate with customers, andA80 per cent of SMBs think that WhatsApp helps them grow their business.

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