Facebook overhaul will reduce commercial posts

Credit Brian Solis

To be officially announced during Facebook's F8 developer conference in May this year, the device is considered by many to be CEO Mark Zuckerberg's answer to Amazon's Echo, but according to financial news website Cheddar, the device is meant to be more than just a virtual assistant but rather serve as a link that would keep families and friends connected with each other through video chatting. Zuckerberg said in the post yesterday that he wanted to change the way Facebook ranks posts by putting more weight on social interactions and relationships.

The American Internet entrepreneur said they have recently obtained feedback from the community that public content is crowding out personal moments.

Facebook is changing what its users will see to highlight posts they are most likely to engage with and make time spent on social media more "meaningful". "But I also expect the time you do spend on Facebook will be more valuable". Click the images below in the gallery to get a better understanding. But Facebook continues to insist that despite the fact it has numerous characteristics of a media company, it doesn't need to act like one. In real life, people don't tell others to kill themselves when they say they like pineapple on pizza.

The biggest change in years to Facebook's main interface - its News Feed - is a direct result of the social network's CEO's having kids and rethinking what he wants his legacy to be.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values. They're getting pressure from governments, companies and users to reduce the amount of fake news entering public discourse and they're not quite sure how to handle it.

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Facebook rolls out major changes in news feeds to promote more meaningful discussions. Are you annoyed by how many unimportant posts you see in your News Feed?

The result? More stuff in your feed from mom, dad, and your close friends, and fewer whacky videos, news articles, and memes. Facebook says its research shows that users are exposed to more divergent views on its platform than they would be otherwise, but that's hard to verify independently since the company is cautious about providing data to outsiders.

As some marketers have also pointed out, this means that Page owners are now going to have to start paying Facebook more money in the future in order to reach the same number of people they used to reach in the past.

This doesn't come as a surprise for Facebook as Zuckerberg expected the move to have a negative impact on engagement and time spent logged in but believes that a temporary hit is worth it to enhance the wellbeing of members. "On the other hand, passively reading articles or watching videos - even if they're entertaining or informative - may not be as good".

While Facebook is certainly taking a risky move by changing up the core element of its flagship product, it doesn't seem like it will have as big of a negative impact in the short term as many investors are anxious about. Then it was meaningful content that provided relevant information. And news can help start conversations on important issues.

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