EFF Menlyn protest marked by vandalism, looting

Protesters trash H&M store as race row over 'coolest monkey in the jungle' featuring black child model continues to

The Swedish brand received serious flak for this, following which the company released a statement, "We sincerely apologize for offending people with this image".

A worldwide media firestorm started earlier this week after pictures emerged of a young black boy model wearing "smartest monkey in the jungle hoodie".

Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle."We trust that H&M will listen to our demands", he said.

Following Saturday's vandalism, EFF deputy leader Floyd Shivambu issued a stern warning via Twitter.

Protesters have stormed H&M stores in South Africa, pushing over mannequins and tearing down racks of clothing after one of the retail giant's ads was branded "racist".

"At the East Rand Mall the protesters managed to enter the shop and stole several items".

Protesters trash H&M store as race row over 'coolest monkey in the jungle' featuring black child model continues to

In one instance, officers fired rubber bullets to disperse the protesters, the police added. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.

H&M South Africa did not respond to a request for comment, but its local website carried an apology for the advertisement, Reuters reports.

The company said it had removed the image from all its marketing.

While music mogul P Diddy tweeted an altered version of the image, saying: "Put some respect on it! when you look at us make sure you see royalty and super-natural God sent glory".

He was joined by rapper G-Eazy, who had been due to bring out a clothing line with H&M in March.

"I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level".

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