Apple Loses "Steve Jobs" Trademark To Italian Clothing Maker

Image SUSAN RAGAN  AP  REX  Shutterstock

Why isn't Steve Jobs name even trademarked?

The Barbatos say the decision was made in 2014 but that it can only now be revealed after they registered the Steve Jobs name around the world.

As you'd expect, Apple wasn't best pleased with the name of its founder being used by someone else, so the brothers were hit with a lawsuit.

Of course, Apple chose to sue them over the trademark and lost their fight in court.

The arguments in court revolved around the use by the brothers of the Apple trademark.

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Also, while it is only natural Apple would be suing the company founders, Vincenzo and Giacomo Barbato, and which it did with full gusto, the court ruled in favor of the Barbato brothers claiming that unlike an apple, the letter "J" isn't edible. It said the brothers should be free to carry on using their trademark.

At the time the brothers were launching their own clothing and accessory company after spending years creating products for other brands. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google).

Italian Steve Jobs now makes jeans, clothing and accessories, but they hope to venture into electronics soon. That is not all as there also is the leaf at the top of "J" just as it in with the Apple logo.

"We are working on a line of very innovative electronic devices", the duo told Business Insider.

The L's just keep coming for Apple as we close out 2017 and we are sure Apple CEO Tim Cook and the ghost of Steve Jobs just want to put the year 2017 in rice. Well, now those different-thinking chickens have come home to roost as Apple has to sit back and watch Steve Jobs jeans take Europe by storm.

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