Facebook, Universal Music strike multi-year licensing deal

Facebook, Universal Music strike multi-year licensing deal

The major multi-year licensing deal that both Facebook and Universal Music Group signed today will allow users to keep their musical ambitions alive.

Over the past few years, Facebook has been more aggressive with removing videos with copy-written music, but this could allow the rules to be slightly more lax while having UMG taking a cut of ad revenue.

Facebook's deal with Universal Music Group comes as the world's largest social media site is making a big push into video to keep users on its site and attract advertisers.

Through this new arrangement, users can upload and share homemade videos that feature music from the UMG library backdrop and, assuming the content itself doesn't upset viewers, the clips won't be yanked for breaching copyright.

YouTube has signed a second global agreement with a major music company "Universal Music Group" as a part of its plan to extend its subscription businesses segment.

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"There is a magnetic relationship between music and community".

Adding that the two parties are creating "a dynamic new model for collaboration between music companies and social platforms", UMG's Executive Vice President of Digital Strategy Michael Nash declared: "This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing - they thrive together".

The deal marks an important milestone in the social company's ambitions to compete with Google's YouTube, now the most popular destination online for listening to music. The move will soon bring UMG's music catalog to Facebook, Instagram, and Oculus. That could include Facebook and Instagram videos made by users with the music in the background.

"With this deal, Facebook has licensed content from the biggest player in the biggest genre of video on YouTube", he said. Spotify and Apple Music also offer streaming music services.

Earlier this month, Facebook released its own collections of songs and song effects.

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