Facebook's New Facial Recognition Feature Finds You in Untagged Photos

Zuckerberg

The feature likely won't be as annoying as described above, as Facebook's announcement post claims it only notifies you if "you're in a photo and part of the audience for that post", which presumably means if it was taken by a friend or a friend of a friend.

Facebook announced Tuesday a new use for its facial recognition technology.

An additional feature will also inform users if anyone across the entire social network tries to post a profile picture containing them, Joaquin Candela, Facebook's director of applied machine learning, said.

If you're one of those poor saps who often gets told you look like someone else, get ready for a barrage of notifications from Facebook saying someone uploaded a photo of you.

People gave us feedback that they would find it easier to manage face recognition through a simple setting, so we're pairing these tools with a single "on/off" control.

Facebook uploaded
Facebook

The goal of the feature, according to Facebook, is to help users better manage their online identity.

Alongside the photo alerts, Facebook is using the same facial recognition tech for profile photo safety. The objective of the scanning, according to Facebook, is to alert you if someone has publicly uploaded a photo of you that you don't know about, especially if they are trying to impersonate you. Soon, you will begin to see a simple on/off switch instead of settings for individual features that use face recognition technology. That includes the United States but not Canada and Europe, where regulators have raised concerns about Facebook's existing facial recognition features and how the company complies with privacy laws.

In conjunction with the new facial recognition tools, Facebook put out another post in its "Hard Questions" series. According to Sherman, this option will "completely turn off face recognition technology" for a user's account. Apple replaced its fingerprint reader with a facial recognition camera to unlock its latest iPhone, and also uses facial recognition to sort photos.

"We're doing this to prevent people from impersonating others on Facebook", Facebook says, referring to a common problem that's more colloquially known as "catfishing".

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