Amazon Prime Video In Action On The Apple TV

An image from YouTube's San Bruno Calif. headquarters.               YouTube

But you'll still have options. Unfortunately, this alternative won't last for long as Google is blocking even that. If that happens, Fire TV owners can still watch on a phone, tablet or personal computer.

YouTube was never the centrepiece of Fire TV, to begin with.

Amazon on the other hand points out to the fact that Fire TV, Fire TV Stick and Echo Show access the web version of YouTube which is free to access without any restriction. Fire TV itself is best seen as a companion to Amazon's $99-a-year Prime loyalty program. The search giant said it was responding to unfair treatment by Amazon, which won't sell Google devices through its online store and won't bring Amazon Prime Video support to Chromecast.

The device has Amazon's Alexa voice assistant built-in. Both offer hundreds of channels in addition to the big three. That lets you ask Alexa to forward 30 seconds, for instance.

Apple has a lot of plans for the Apple TV. Again, HDR video is slowly coming. Most of the companies making these devices also have their own streaming services.

Technically, there are workarounds such as streaming the video on an iPad or iPhone, then streaming that to the Apple TV using AirPlay - but most consumers don't want to be bothered with workarounds.

Amazon quickly responded to the move calling it a "disappointing precedent" on Google's part to selectively block customer access to an open website.

Apple and Amazon seem to have buried the hatchet, at least for the time being.

One of those gadgets is the Shield from Nvidia.

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Apple is a little late to the party when it comes to 4K.

The shield is powerful and designed with gamers in mind; one feature allows screen sharing of gameplay. The paid subscription service is going to add new contents on a regular basis. This works from the homepage across multiple services, or within individual apps where you can dictate your keywords directly into the search field.

The Ultra's remote has a headphone jack, so you can watch TV without waking up roommates. You can always get the player on the device.

Amazon stopped retailing Google's Chromecast and Nexus Player products two years ago - alongside withdrawal of Apple's Apple TV product. It's also possible, with a few extra clicks for confirmation, to display your iCloud photos onscreen.

The key upgrades for the Apple 4K TV are all on the inside.

Whether this is all offset by Apple's 4K pledge to upgrade existing HD purchases to 4K depends on how much you already have in your iTunes library, but it's nonetheless irritating that, having spent this much on a streamer, you might have to switch to another device to access The Great British Bake Off in HD.

Amazon Prime Video does have an iOS app - it's worth noting - so that doesn't entirely explain why Amazon doesn't stock those Apple devices.

Siri offers similar playback controls and information queries as Alexa and Google Assistant. Amazon's decision of not selling the Google Chromecast and Apple TV (both of which have dedicated YouTube apps) has further strained the relation between Google and Amazon.

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