Amazon Prime Launches In Singapore, Subscription Starts From $2.99/Month

Etsy, Watch Out: Amazon Is Coming for You Next

According The Straits Times, Singapore is the 16th country and the first in Southeast Asia to enjoy this service.

To encourage sign ups the Singapore Prime membership advertised at $8.99 per month will be reduced to $2.99 for a limited time, although Amazon haven't yet indicated how long the discount will last.

The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores.

The local Prime membership benefits do not apply to items bought on Amazon websites in other countries, however, and customers with existing US Prime memberships can not convert them to local ones.

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

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While introducing the membership, the online retailer more than halved the threshold for free worldwide shipping to Singapore and also cut delivery times, hoping the deal will attract more shoppers to its platform that will now give access to more than 5 million items from Amazon U.S.

As Singaporeans are more "hyper-connected and mobile-first" users, this service was designed for Singaporeans in mind.

Prime members will also be able to access content in Prime Video and Twitch Prime.

Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine US cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones. While Amazon Handmade on Prime Now is just a short-term experiment, the trial shows that Amazon is willing to expand its local selection and appeal to an audience that prefers to shop small. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

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