Starbucks opens its biggest, most ambitious store yet

Starbucks

It's the company's first Reserve Roastery outside the US and spans nearly 30,000 square feet.

Good news for coffee lovers near Shanghai, they have opened the doors to the largest Starbucks location yet.

Starbucks dominates in China and is growing fast in the market, while in the United States it comes under pressure from a "third wave" of boutique coffee sellers and cheaper rivals. There's also an on-site bakery with enough carbs from famed Italian baker Rocco Princi to keep you fueled as you explore Starbucks' first-ever augmented reality experience. Customers can book coffee tasting experiences on Alibaba's e-commerce site and also buy special Starbucks Reserve coffee and related products tied to the store's launch.

"We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China", Belinda Wong, CEO of Starbucks China, said in a statement.

Chinese are usually less hooked on coffee than their American counterparts, but for the growing middle class, Starbucks is still viewed as an attractive aspirational brand.

Discover enables payments for Apple Pay Cash
The process will ask you for your name, address, date of birth, and last four digits of your social security number. When Apple customers receive money on a supported device, the money is added to their new Apple Pay Cash card.

Robin Wright to take over House of Cards final season
Netflix has given the green light for eight episodes of the popular TV series to be filmed in order to "bring closure" for fans. Production on the first two episodes had already been completed and a table read for episode three was on the schedule.

Special Needs Children Meet Santa at Unique Event
Police say someone on the naughty list stole a Santa suit and hat valued together at $520 from a Pennsylvania mall. The report says it's unknown who took the full Santa Claus suit and an extra hat from a back room at the mall.

Starbucks opened a new super-sized Roastery in Shanghai on Tuesday.

On Wednesday, Starbucks is opening its biggest cafe in the world in Shanghai.

It would be all too easy to dismiss China's new Starbucks Roastery as a novel publicity stunt.

DIGITAL: The Shanghai Roastery is the first Starbucks location to seamlessly integrate a real-time, in-store and online customer experience. At the three coffee bars (one of which is 88 feet long), Starbucks will, for the first time, add Chinese vendors to its suppliers list, brewing coffee beans grown in Yunnan, a southern province historically known for growing tea plants.

Same-store sales at USA cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. Starbucks owns 3,000 stores across 136 cities, with 600 stores only in Shanghai. That was up from just 5.5% five years ago.

Related news:

Hot News

isis-killer-beheading-video-story-top Cyclone Ockhi: Mumbai rains break decade old record, more showers today
Dec 06, 2017 - 01:03
Rainfall at most places with isolated heavy rainfall very likely over Andaman and Nicobar Islands during next three days. He also said that he was monitoring the situation arising in various parts of the country due to the cyclone.

isis-killer-beheading-video-story-top Mueller subpoenas Deutsche Bank over loans to Trump
Dec 06, 2017 - 00:56
So far, the special counsel has charged four people as part of the investigation including Manafort and Flynn. Mueller's next expense report is due at the end of March.

isis-killer-beheading-video-story-top Apple will repay billions in owed taxes to Ireland
Dec 06, 2017 - 00:50
According to the EU, the tax deal allowed Apple to pay nearly nothing in tax on its European profits between 2003 and 2014. To view the full article, register now.

isis-killer-beheading-video-story-top LiAngelo Ball Spoke for the First Time About His Arrest in China
Dec 06, 2017 - 00:49
And about the Lakers, LaVar is banking on his own promise to get LiAngelo and LaMelo playing alongside his brother in purple and gold. "Watch how I do this".

isis-killer-beheading-video-story-top Jawan, 2 terrorists killed in encounter in J&K's Kulgam
Dec 05, 2017 - 02:34
The security forces have cordoned off the area and launched a hunt for the militants , the police official added. After the attack, they said the militants tried to escape from the spot but were trapped inside a nearby house.

isis-killer-beheading-video-story-top Tyrod Taylor carted off, Nathan Peterman in at QB
Dec 05, 2017 - 02:32
Taylor was having a rough day and appeared to have some trouble with the knee after taking a sack in the first half of the game. The 28-year-old played through the injury before he was carted to the locker room early in the fourth quarter.

isis-killer-beheading-video-story-top The Winklevoss Twins Have Mark Zuckerberg in Their Sights
Dec 05, 2017 - 02:23
Of course, the other side of the argument suggests that bitcoin's value is peaking, and a sharp decline is inevitable. The $11 million Bitcoin investment in 2013 is worth slightly above a billion dollars in today's value.

isis-killer-beheading-video-story-top See the only 2017 appearance of the supermoon
Dec 05, 2017 - 02:18
Nearby perigee full Moons appear about 14% bigger and 30% brighter than full Moons that occur near apogee in the Moon's orbit. The supermoon lit up night skies around the world on Sunday, Dec. 3, 2017, drawing awe from many spectators.

isis-killer-beheading-video-story-top Facebook launches Messenger Kids app - but parents vet chat contacts
Dec 05, 2017 - 02:13
In order to befriend another child in Messenger Kids, a parent must also be friends with that child's parent on Facebook. Facebook said the app will not feature in-app purchases or ads nor will the child's information be used for ads.

isis-killer-beheading-video-story-top Russian Federation calls USA threat to destroy North Korea a 'bloodthirsty tirade'
Dec 04, 2017 - 01:33
Russian Foreign Minister Sergei Lavrov has said USA comments about North Korea amounted to a "really bloodthirsty tirade". Security Council and the new sanctions that may follow will solve nothing", the article said.

isis-killer-beheading-video-story-top Tiger still in the woods
Dec 04, 2017 - 01:28
Instead, Woods shot 40 on the front nine, didn't make a birdie until the 14th hole and wound up with a 75. But the 79 times PGA Tour victor struck back with birdies at 11, 14 and 15 before bogeys at 17 and 18.

isis-killer-beheading-video-story-top Voyager 1 Thrusters Fires Up First Time Since 1980
Dec 04, 2017 - 01:27
So NASA's plan B was to fire up its four back-up thrusters, on the rear of Voyager 1, for the first time since 1980. Although the devices are still working, a few years ago engineers began to notice they were deteriorating.

isis-killer-beheading-video-story-top Guardiola sad to see Pogba miss Manchester derby
Dec 04, 2017 - 01:16
It was two very good teams going through different moments of the game", he said. Discussing the Pogba red card , he said: "I don't know".

isis-killer-beheading-video-story-top Tom Brady Flips Out at Josh McDaniels on Patriots Sideline
Dec 04, 2017 - 01:13
The Patriots have turned to the Bills to fill several holes on their roster in recent years, with Lee the most recent example. Going 70-yards in 10 plays the Patriots were able to extend their lead thanks to a Rex Bulkhead 1-yard touchdown run.

isis-killer-beheading-video-story-top Shujaa into Dubai Sevens Cup Quarters
Dec 03, 2017 - 01:44
A dominant first-half display from the Blitzboks saw them lead 19-0 at half-time, playing a 6 man New Zealand at a stage. Kenya Sevens lost 12-14 to New Zealand in Dubai 7s quarters.