Starbucks opens its biggest, most ambitious store yet

Starbucks

It's the company's first Reserve Roastery outside the US and spans nearly 30,000 square feet.

Good news for coffee lovers near Shanghai, they have opened the doors to the largest Starbucks location yet.

Starbucks dominates in China and is growing fast in the market, while in the United States it comes under pressure from a "third wave" of boutique coffee sellers and cheaper rivals. There's also an on-site bakery with enough carbs from famed Italian baker Rocco Princi to keep you fueled as you explore Starbucks' first-ever augmented reality experience. Customers can book coffee tasting experiences on Alibaba's e-commerce site and also buy special Starbucks Reserve coffee and related products tied to the store's launch.

"We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China", Belinda Wong, CEO of Starbucks China, said in a statement.

Chinese are usually less hooked on coffee than their American counterparts, but for the growing middle class, Starbucks is still viewed as an attractive aspirational brand.

Читайте также: Robin Wright to take over House of Cards final season

Starbucks opened a new super-sized Roastery in Shanghai on Tuesday.

On Wednesday, Starbucks is opening its biggest cafe in the world in Shanghai.

It would be all too easy to dismiss China's new Starbucks Roastery as a novel publicity stunt.

DIGITAL: The Shanghai Roastery is the first Starbucks location to seamlessly integrate a real-time, in-store and online customer experience. At the three coffee bars (one of which is 88 feet long), Starbucks will, for the first time, add Chinese vendors to its suppliers list, brewing coffee beans grown in Yunnan, a southern province historically known for growing tea plants.

Same-store sales at USA cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%. Starbucks owns 3,000 stores across 136 cities, with 600 stores only in Shanghai. That was up from just 5.5% five years ago.

При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
«» 2007 - 2017 Copyright.
Автоматизированное извлечение информации сайта запрещено.

Код для вставки в блог

Related news:

Hot News

isis-killer-beheading-video-story-top Cyclone Ockhi: Mumbai rains break decade old record, more showers today
Дек 06, 2017 - 01:03
Rainfall at most places with isolated heavy rainfall very likely over Andaman and Nicobar Islands during next three days. He also said that he was monitoring the situation arising in various parts of the country due to the cyclone.

isis-killer-beheading-video-story-top Mueller subpoenas Deutsche Bank over loans to Trump
Дек 06, 2017 - 00:56
So far, the special counsel has charged four people as part of the investigation including Manafort and Flynn. Mueller's next expense report is due at the end of March.

isis-killer-beheading-video-story-top Apple will repay billions in owed taxes to Ireland
Дек 06, 2017 - 00:50
According to the EU, the tax deal allowed Apple to pay nearly nothing in tax on its European profits between 2003 and 2014. To view the full article, register now.

isis-killer-beheading-video-story-top LiAngelo Ball Spoke for the First Time About His Arrest in China
Дек 06, 2017 - 00:49
And about the Lakers, LaVar is banking on his own promise to get LiAngelo and LaMelo playing alongside his brother in purple and gold. "Watch how I do this".

isis-killer-beheading-video-story-top Jawan, 2 terrorists killed in encounter in J&K's Kulgam
Дек 05, 2017 - 02:34
The security forces have cordoned off the area and launched a hunt for the militants , the police official added. After the attack, they said the militants tried to escape from the spot but were trapped inside a nearby house.

isis-killer-beheading-video-story-top Yemen's Former President Saleh Killed After Houthis Stop His Motorcade
Дек 05, 2017 - 02:30
Jamie McGoldrick, Yemen's Humanitarian Affairs Coordinator for the United Nations , warned that the death of Mr. Sayyid said Saleh and other top party officials had came under Huthi gunfire as they fled Sanaa.

isis-killer-beheading-video-story-top The Winklevoss Twins Have Mark Zuckerberg in Their Sights
Дек 05, 2017 - 02:23
Of course, the other side of the argument suggests that bitcoin's value is peaking, and a sharp decline is inevitable. The $11 million Bitcoin investment in 2013 is worth slightly above a billion dollars in today's value.

isis-killer-beheading-video-story-top Facebook launches Messenger Kids app - but parents vet chat contacts
Дек 05, 2017 - 02:13
In order to befriend another child in Messenger Kids, a parent must also be friends with that child's parent on Facebook. Facebook said the app will not feature in-app purchases or ads nor will the child's information be used for ads.

isis-killer-beheading-video-story-top Ohio State vs. Wisconsin 2017 live stream
Дек 04, 2017 - 01:38
The Buckeyes run defense was phenomenal, holding the Badgers to just 60 yards on the ground - their lowest total of the year. The conversion milked precious extra minutes off the clock before a short field goal that served as the game's final points.

isis-killer-beheading-video-story-top Russian Federation calls USA threat to destroy North Korea a 'bloodthirsty tirade'
Дек 04, 2017 - 01:33
Russian Foreign Minister Sergei Lavrov has said USA comments about North Korea amounted to a "really bloodthirsty tirade". Security Council and the new sanctions that may follow will solve nothing", the article said.

isis-killer-beheading-video-story-top Tiger still in the woods
Дек 04, 2017 - 01:28
Instead, Woods shot 40 on the front nine, didn't make a birdie until the 14th hole and wound up with a 75. But the 79 times PGA Tour victor struck back with birdies at 11, 14 and 15 before bogeys at 17 and 18.

isis-killer-beheading-video-story-top Voyager 1 Thrusters Fires Up First Time Since 1980
Дек 04, 2017 - 01:27
So NASA's plan B was to fire up its four back-up thrusters, on the rear of Voyager 1, for the first time since 1980. Although the devices are still working, a few years ago engineers began to notice they were deteriorating.

isis-killer-beheading-video-story-top Guardiola sad to see Pogba miss Manchester derby
Дек 04, 2017 - 01:16
It was two very good teams going through different moments of the game", he said. Discussing the Pogba red card , he said: "I don't know".

isis-killer-beheading-video-story-top Tom Brady Flips Out at Josh McDaniels on Patriots Sideline
Дек 04, 2017 - 01:13
The Patriots have turned to the Bills to fill several holes on their roster in recent years, with Lee the most recent example. Going 70-yards in 10 plays the Patriots were able to extend their lead thanks to a Rex Bulkhead 1-yard touchdown run.

isis-killer-beheading-video-story-top Shujaa into Dubai Sevens Cup Quarters
Дек 03, 2017 - 01:44
A dominant first-half display from the Blitzboks saw them lead 19-0 at half-time, playing a 6 man New Zealand at a stage. Kenya Sevens lost 12-14 to New Zealand in Dubai 7s quarters.