Google Launches New App To Help Minimise Data Usage

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Google has launched Datally in South Africa, a new app for Android which will help users monitor their mobile data usage. The app named Datally helps a user understand and track their mobile data usage.

Despite its intended target audience, Datally sounds useful for anyone with throttled "unlimited" mobile data plans in the United States and other developed nations, as well. It's created to help users do three things, Google says: Understand, control, and save data.

Google Group's product manager Josh Woodward told Reuters in an interview that Datally is a new service and this app lists the consumption of data and enables the users to turn off data transmission by their chosen app.

Datally will show which apps are using data the most and at what times your data is getting used up. Google's Next Billion Users is a program aimed at getting people in emerging markets around the world access to the Web. According to the company, their tests in the Philippines suggest that users can save up to 30% data. We are liking the app's function and even the name which seems to be a wordplay on data and tally.

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The software can also point you in the direction of nearby Wi-Fi hotspots, as well as blocking background activity completely. But if you're in a plan that charges you based on the amount of data you use, Datally could come in handy. You can view where your data is headed via this app.

The app is now globally available in the Google Play Store. The menu should also show data usage by application, which should provide some insight into what apps are eating more than their fair share of the data pie. So Datally as a standalone app, it'll also be much easier for people to find and control their data usage.

"Through tracking and controlling app data usage, you save more data and get the most out of your phone", claims Google. It's also key in less developed nations as Google tries to expand with its "Next Billion Users" push.

"Over time, Datally will learn your usage patterns and offer more recommendations to save data, " she said.

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