The ugly reality about buying an iPhone X today

Samsung Note 8

Production problems have marred the release of iPhone X but the company is still forecasting revenues of between $84bn and $87bn for the next quarter compared with $78.4bn for the same period a year ago. He cited early reports of lines forming outside its stores ahead of the launch. "I think you would find you could buy an iPhone X for $33 a month", he said.

GBH Insights analyst Daniel Ives said strong worldwide demand for the new smartphone, along with "complex production issues", meant the iPhone X would remain in short supply until April or May next year.

The good news is that Apple seems to be confident that it will be able to ship plenty of iPhone X devices, or possibly make up for any delayed orders with the iPhone 8. This marks the second consecutive quarter of iPad growth after years of slipping sales.

Apple's fourth fiscal quarter, the one that ends just before holiday shopping begins, historically has one great week of sales to report - the new iPhone released in late September. "That's a few coffees a week".

If Apple falters, investors are likely to dump its stock after driving the shares up by 45% so far this year on the expectation that the iPhone X will be the company's biggest hit yet. "Less than a coffee a day at one of these nice coffee places".

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Making the iPhone X is proving to be a challenge because it boasts a colour-popping OLED screen, which isn't as readily available as standard LCD displays in other iPhone models.

Analysts interviewed by AFP see signs of strong demand for iPhone X, perhaps fueled by the company's famously devoted fans who have shunned freshly released iPhone 8 models to wait for the 10th anniversary device.

Apple is counting on the iPhone X to drive even higher-than-usual sales during the first nine months of next year - a scenario that might not play out if production problems persist and impatient consumers turn instead to phones from Google or Samsung.

"We're gonna learn something", Cook said.

The $28.85 billion revenue from iPhone sales accounted for almost 55 percent of total revenue, which rose 12.2 percent to $52.58 billion. Shoppers, advertisers and businesses are more active online and a lot of that is happening on Apple iPhones, iPads and Mac computers. Surprisingly, that's not the fastest-growing category for Apple - that would be the "other products" category that includes hardware like the Apple Watch, AirPods and Apple TV.

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