Facebook buys 'positive social app' tbh just 2 months after its launch

Jason Rubin

Over the past nine weeks the program has been downloaded over 5 million times, and the daily number of active users exceeded 2.5 million.

The app will continue operating as a standalone app under Facebook, a Facebook spokeswoman told The Wall Street Journal.

According to TechCrunch, the deal closed for less than a $100 million.

In the short period of two months that it has been out, the app has been a viral hit in the United States.

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TBH's sudden rise was enough to grab Facebook's attention (and money).

Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp. The polls come in bundles of 15 questions, and users select the person they have in mind from four choices. Users are alerted every time someone picks them in a poll, and each vote earns them a gem that functions as a sort of in-app currency to unlock new questions. The giant is current testing out Workplace chat apps app for Mac and Windows systems as well and now this new special app which is an anonymous polling app making the teens go addicted to it with the single use. They are building community and allowing people to share in ways that bring them closer together.

The tbh team wrote in an announcement post that "When we met with Facebook, we realised that we shared numerous same core values about connecting people through positive interactions".

"While the last decade of the Internet has been focused on open communication, the next milestone will be around meeting people's emotional needs", TBH wrote in a statement Monday. "Most of all, we were compelled by the ways they could help us realise tbh's vision and bring it to more people", "tbh" said.

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