New Bose QC35 II Headphones Are Optimized For Google Assistant

Bose tees up an Apple AirPods competitor, the SoundSport Free

Bose has announced a couple of new Headphones in the real music world for all the music freaks out there.

The headphones offer noise cancellation too.

Google Assistant product manager Tomer Amarilio explained in a blog post Thursday that the QC35 II were only the starting point for a cooperation between Google and Bose, so we'll likely see additional headphones optimized for the Assistant in the future.

"The SoundSport Free is the closest thing to what people have always wanted in a sport headphone - a technology-packed solution that's stripped down to just two rugged earbuds that feel great, stay connected, stay in, and sound awesome", Bose on-the-go products director Brian Maguire said.

Yes, that price is $90 more expensive than Apple's AirPods, which have dominated the totally wireless headphone market (and wireless headphone market as a whole). Now, the firm is updating them, introducing a second generation which will bring in the power of Google Assistant.

"Each earbud weighs just.35 ounces and measures just 1.1" high x 1.2" deep. No need to pick up the phone or any other companion device. I expect they'll sound very similar and may even fit more comfortably and securely since they don't have a cord to weigh them down. They're tough and built to last, with an IPX4 rating to resist water and sweat year-round, inside and outdoors.

It is also possible to make calls with this headphone with simple voice commands.

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The SoundSport Free earphones can be tracked easily if a user loses one of them.

The charging case charges the earphones two extra times for a total of 15 hours of battery life on the go. Bose also boasts a strong connection between your phone, and the earbuds, and states that it won't matter if you keep your phone in your pocket or your gym bag, suggesting that a connection shouldn't drop or decrease in strength regardless of whether or not there is a barrier between the two. Users are promised the same noise cancellation, audio performance, and a battery life of up to 20 hours. In other words, you've got everything from the original QuietComfort 35s, plus access to Google Assistant. Press and hold the Action button, and your own personal Google is ready to help - no waiting, looking, swiping, or typing.

Assistant can playback incoming messages, calendar events, and more right from the headphones.

Bose, which is known for its speakers, said that its microphone can detect voices well enough so that it understands what people are saying.

Unlike the SoundSport Free earbuds, the QC35 II headphones are available now at Bose retail stores, through Bose.com, and at various Bose retailers.

The Google Assitant-powered QC35 II headphones are otherwise nearly identical to the regular QC35 IIs. Bose products for the home, in the auto, on the go and in public spaces have become iconic, changing the way people listen to music.

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond.

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