Apple TV 4K Launched in Apple's Event

Apple TV remote

Apple TV 4K is the latest and greatest evolution of Apple's media device, and it brings with it High Dynamic Range (HDR), putting to rest the rumors spurred by the listing of 4K HDR movies in iTunes. The new Apple TV is also said to offer smooth playback of 4K content at up to 60 frames per second.

Apple has also confirmed that popular video streaming services like Netflix and Amazon Prime Video will soon provide Apple TV 4K users with 4K HDR content streaming as well.

The Apple TV 4K will begin shipping on September 22nd for a starting price of $179 for the 32GB model and the 64GB costing $199.

But there's not a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Why anyone would invest in more Apple TV storage, I don't know, and Apple has never properly explained why that's even an option. The HDR stands for High Dynamic Range and is known to deliver a wider and vivid color pallet during video and gaming playback.

Apple has partnered with sports broadcast companies like ESPN to introduce live sports on Apple TV 4K.

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The Apple TV 4K will be powered by the Apple Fusion A10X chipset which was found in the earlier generation Apple iPad Pro units. Apple further explained how they have renamed their stores into Townsquare and also announced revamped stores in Paris. The price point for 4K movies was reportedly a contentious issue between Apple and the studios - which wanted to retain their premium pricing on the Ultra HD versions. The existing fourth-generation Apple TV will continue to be available for $149. Apple's spokesperson also said that 4K content will be available from third parties, including Amazon.

The Apple TV is the center of your home entertainment system.

What does seem certain is that a new model is on the way: Apple CEO Tim Cook told investors that the current hardware and software was "building a foundation" for the company's future plans in the area. It runs the latest TVOS.

The black hockey-puckish case of the Apple TV has largely stayed the same over the years and this edition is no different.

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