Facebook's new video service is called 'Watch.' But will you?

Facebook launches original video content in redesigned Watch tab

Beware YouTube, Netflix, Amazon and TV networks, as the most popular social media networking site, Facebook has finally announced its own new platform for watching video content.

Like the newsfeed algorithm, Watch will show users videos based on "what their friends are watching", meaning it will probably be important to attract as many Likes and Shares as possible to help the video spread.

Ironically, Facebook has been challenged with proving out engagement and viewability for advertisers, despite its growing volume of video content.

People already watch a lot of videos on Facebook, but mostly when they scroll down their main news feed. Facebook has already begun promoting one of their launch titles, Mike Rowe's Returning the Favor. "We want any publisher/creator who is interested to be able to create a show in the future", a Facebook spokesperson tells me.

Facebook's revamp of its video offering, unveiled earlier this week, could impact on the attitude of the music industry towards the social media giant as licensing talks continue.

Shows are made up of episodes - live or recorded - and follow a theme or storyline.

A blog post about the new Facebook service stressed that it is organized around "friends and communities".

The platform will also include live shows - for example question and answer sessions with motivational speakers.

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According to Facebook, "Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community".

All the while the Watchlist will be used to ensure users don't miss shows they like - with the latest episodes appearing in the Watchlist once a show has been "followed". The new Facebook Watch platform, on the other hand, aims to provide users with original content that's not found elsewhere.

Some of the shows that will be initially available on Facebook Watch are Tastemade's Kitchen Little, Nas Daily, Gabby Bernstein, Nat Geo WILD's Safari Live, The Dodo's Comeback Kids, Tommy Mac and more.

However, in the upcoming weeks, the new platform should reportedly become generally available to all residents of the U.S.

"Similarly, we'll be opening up Shows to a limited group of creators and plan to roll out to all soon", he added. Danker described Watch as a way for publishers and content creators to find an audience and earn money along the way, presumably by advertising revenue, similar to YouTube content providers.

Facebook has funded some of the creators to get the service going.

Facebook's benefit is that Watch is cross-platform, allowing people to view videos from all their devices, while also being a daily destination for 1.32 billion users.

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