Lyft, Taco Bell Team-Up Serves Users' Ride Needs and Late-Night Cravings

Lyft is partnering with Taco Bell for late night munchies pit stops

Lyft is partnering with Taco Bell to add a feature that allows riders to stop at a drive-thru with newfound ease, the ride-hailing company announced Tuesday. Nothing screams I just slammed a gordita crunch and a baja blast like showing up in a auto specifically created to take you to Taco Bell.

Lyft and Taco Bell are collaborating for one of the best partnerships we've seen to date.

Missourians might recall that their governor figured out in April that Lyft and Taco Bell go together like, well, peanut butter and jelly.

The tie-up includes other components of an "ultimate Taco Bell experience", including custom swag and well as a special in-car menu, and free food giveaways.

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"Some people are either afraid to ask or don't know if they can ask", Marisa Thalberg, Taco Bell's chief marketing officer, told The New York Times.

The service is beginning as an experiment Thursday in Orange County, California, but is expected to expand nationally in 2018. So until then, you and I and the rest of us non-Southern Californian plebes will have to find a way to satisfy our own Fourthmeal cravings all on our lonesome. The fast food chain and Lyft are set to test the feature in Orange County during the next two weekends - July 27-30 and August 3-6, between 9 p.m. and 2 a.m., according to a statement from Lyft. Many times, it's the end of the night, and you need a ride home.

"And now we're not only going to make it permissible, we're going to celebrate this behavior". Except Lyft might want to be careful, because mixing partygoers in the back of a auto with messy tacos might be a recipe for disaster. Lyft will brief the drivers who do opt in on best practices for the promotion.

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