Google's fearless new friendless feed

Google rolls out new protections against phishing plugins

The new feed experience is available in the Google app for Android and iOS, launching today in the us and rolling out internationally in the next couple of weeks.

Suffice to say, even gaining access to Google Now on Tap, the evolution of Google Now that brought the feature to the entire device where it would pop up to provide context and additional information, also became hard.

Google's feed results will prioritize relevance over timeliness, which can allow a user to discover missed stories of interest from the past. "You'll spend less time and energy trying to keep up with your interests and more time enjoying and cultivating them", Google said.

In order to make sure users are always up to date, something important in this era of fake news and more so when Google's competitors like Facebook have invested heavily in banking on news content, items appearing in the feed will be heavily pegged on any trending news items in one's locality. If available, you'll be able to fact check an article and see information from different perspectives.

As with most of Google's services lately, the feed is getting a hefty dose of machine learning assistance that is said to be more advanced than it was before. If Google gets it wrong, you can just unfollow a topic with a quick tap.

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Coupled with the automatic personalization performed behind the scene, these features may just enable Google to draw some traffic away from Facebook Inc.'s iconic news feed. Here one can "Follow" a topic in order to help Google customize your content. Because Google has insight into much of your online life, it can also give you information when it thinks you are in the right time and place to receive it. When you search for something, you'll see a new Follow button for things such as sports teams, movies, and bands.

"People have long turned to Google to get answers, learn about the world and dig deeper on topics they're passionate about". Google's been working on this kind of view for years.

Typical updates might include a link to a website with tips about an upcoming vacation spot, or a link to a page about cycling or another hobby, the company said.

Yes, that means's infamously blank webpage will now be filled with information curated to whichever user is logged in to their Google account, according to TechCrunch.

The update will be a part of Google's app on both Android (including the Pixel Launcher) and iOS and will soon come to both mobile search and desktop search as well.

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