Amazon reportedly prepping new messaging app called Anytime

Now Amazon eyes messaging app

Now, with the latest reports, Amazon appears to be venturing into the messaging space, as it is expected to take on WhatsApp and Facebook Messenger with a new app called Anytime.

Anytime appears to be more ambitious product and it seems it is created to compete other messaging apps like Facebook messenger and WhatsApp. There's also a "reach all your friends just using their name" feature where you won't need phone numbers, but we don't know exactly how that will work yet.

AFTV News claims that Amazon's messaging app will only be successful if plenty of other services agree to enter into a partnership with it.

We already have numerous messaging apps to choose from, but that that won't stop Amazon from creating its own.

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The news comes in the wake of reports that Amazon was considering a takeover of Slack, a corporate messaging and software start-up. As listed, there are filters for sharing photos and videos, PvP gaming, chat customization (nicknames and color codes), music listening with Amazon music library integration, food ordering, plus a whole lot more. Moreover, a very important feature of it will be the ability to share photos and videos with your contacts.

The Anytime app will be a full-featured, standalone messaging app across smartphones, tablets, PCs and smart watches. It's an app designed for business users, and it should compete with the likes of Skype for Business and WebEx. There are countless other companies that have carved niches for themselves in the mobile messaging arena. Also, people will be able to make reservations using only the app.

Seemingly taking a cue from those secure offerings, Amazon (amzn) is considering bundling encrypted communication into Anytime. Amazon's Alexa app and Echo products already allow users to call and chat with one another, and a messaging app could help Amazon complete a sort of customer-focused social network. If that tech giant can't make a dent, it's even less clear how Amazon thinks it can.

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